The following list includes some basic questions that will help identify your signage needs and will provide the information we need to make the appropriate recommendations for your project.

PURPOSE OF YOUR SIGN:
Does it need to sell, direct or inform ?

TIME-FRAME AND CONDITIONS:
Temporary or permanent ? Indoors or outdoors?

VIEWING DISTANCE & TIME:
How far is the viewing distance for your readers? How long will they have to read it?

MOUNTING OR INSTALLATION:
Where will the sign be displayed? How will it be attached or installed? Will you need approval of the landlord or local sign code authority? (Express Signs can provide info on sign permit requirements)

IMAGE & TARGET AUDIENCE:
What image do you want to project and/or whose attention do you want to attract? How should it coordinate with your other graphics and advertising?

SIGN COPY & LAYOUT:
Do you have a logo or special layout requirements? (check out Express Signs’ artwork guidelines) Taking all the above factors into consideration, what copy is the most pertinent for your sign ?

Our sign consultants at Express Signs are ready to answer any questions you may have about your sign project and to offer our recommendations for your effective sign solutions !